Javier was born and raised in Michoacan, Mexico. His father was a farmer, and Javier started farming in Mexico at eleven years old. Javier came to the United States in his twenties, eventually travelling to the Central Coast and deciding to return to farming. Javier worked for a fresh cut flower grower in the area before establishing his own organic farm on two acres in 2012. Since then, he has expanded his operation to 40 acres that are certified organic by California Certified Organic Farmers (CCOF). JSM Organic Farms specializes in strawberries, heirloom tomatoes, summer squash, peppers and cut flowers. JSM Organic Farms has the capacity to grow 300 varieties of flowers including both annuals and perennials. Javier grows South African native plants such as proteas, leucospermum, and safari sunsets as well as flowers like ranunculus, tulips, lilies, lavender, calendula, heather, and boronia. JSM Organic Farms sells its products to farmers’ markets, retail stores, and a couple of wholesalers.